Steps to a successful crowdfunding campaign
Sometimes crowdfunding can seem like magic. Well let us assure you, there’s a method to the madness. Here are the steps you'll need to make your campaign a wild success.
Step 1 - Pick Your Project & Set your goal
You'll need a specific project or event with a distinct fundraising goal to get started. These concrete items make your fundraiser tangible for your donors, and they help rally everyone around a definitive outcome.
Step 2 - Tell Your Story
Your story is the single most powerful asset you have. How you tell your story will drive the success of your campaign. Your story needs to grab your audience's attention, engage them with a personal and relatable story, and inspire them to take action.
Step 3 - Engage Your Donors
Now that you've picked your project and told your story in an engaging way,, it's time to engage your donors. This is where things get fun. Put out the call to your community and watch them show up to help. Using email and social media will be your go-to here, but there's no substitute for recruiting a team of supporters to help you raise money. Ask your board members to share the campaign with their networks. Ask your volunteers to share it with everyone they know. Enlist the support of your family and friends. Even those who can’t afford to donate, can take 5 minutes to spread the word. This is the time to call on all of your supporters because the more people who know about the campaign, the higher the chances of the spread effect bringing in new donors.
Step 4 - Update Your Donors
I cannot stress the importance of this enough. You should view your donor relationships like a new romantic relationship. Can you imagine taking someone out on a date, asking them to pay, and then never talking to them again just to show up the same time next year to ask them to take you out again? I hope the answer is no, you can't imagine doing something so horrible. So why do it to your donors? They've helped you succeed and are invested in your success. An email once every couple weeks is enough to make them feel like they're part of the team.
Gladitood makes it easy for you to post updates on your page that will notify all of the donors!
There you have it. Four simple steps to follow to ensure your crowdfunding campaign is a success. Nonprofits putting these tips to use on Gladitood are raising an average of $8,000 per campaign! What are you waiting for? It only takes a few minutes to create your campaign. Get started here