Crowdfunding Basics

The Basics of Crowdfunding

What is Crowdfunding?

Crowdfunding is the practice of funding a specific goal by raising small amounts of money from a large group of people, typically on the internet. With the power of technology at your fingertips, you can now utilize these tools to spread your messaging and raise needed funds through smaller donations from a larger number of people.

Over the past few years, the rise of the Internet and social media has disrupted the traditional idea of fundraising and helped open the door to online giving and the concept of crowdfunding.

Gladitood’s unique approach to nonprofit crowdfunding is simple – do it on your terms! You pick the project. You pick the duration. You pick the funding and volunteer goals. Once those key pieces are in place, we give you the step-by-step promotion plan to follow in order to be successful.

Crowdfunding can be extremely successful way to raise donations, but it's important to be prepared. If you think you're ready to get started on your campaign, click "get started" below, or click here to find the steps behind a successful crowdfunding campaign.

Gladitood's Crowdfunding Playbook
Gladitood's Playbook

P.S. As you explore our site, you might come across some crowdfunding jargon, so we’ve put together a small crowdfunding dictionary below.

  • Creator - The nonprofit or charitable organization coordinating the fundraising project.
  • Project - A campaign that is raising donations to cover the costs of a creator’s specific needs to complete their mission, such as volunteer expenses, land, building materials, educational programs, medical supplies, etc.
  • Backer - Someone who donated to or volunteered for a project
  • Goal - The minimum amount of funding needed to guarantee that a project will happen
  • Donation Level - Tiers of monetary values representing different rewards